Spot 2026

A story about those little moments that make a getaway great. Discover the setting for our new campaign: “And you said you weren’t a camping person…”

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MAKING OF

That’s how our first commercial was born

Behind every scene are the people, the ideas, and the passion to tell a story that reminds us why we love the outdoors so much.
Discover how we brought it to life.

A story to share

Celebrating the launch of our first commercial.

The launch of our first commercial deserved a celebration to match. That’s why we gathered many of the people who are part of this journey at Soho House Barcelona: press, partners, investors, financial institutions, campsites, and industry professionals.

It was a moment to share our progress, look back at where we started, and look forward with excitement to everything that is yet to come.

We also want to thank Ideas Agitadas for joining us on this project and helping us shape a story that reflects the essence of HolaCamp. And, above all, thank you to everyone who joined us that day and to those who make this adventure possible every single day. Because the best journeys are never taken alone.

EL SPOT

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